Journey Hospitality acquires well-being tech specialist Premier Software

Hotel technology specialist Journey Hospitality has acquired spa and well-being management software company Premier Software. 

Terms of the deal have not been disclosed.

In a statement, Journey says the acquisition will enable it to further help hotels boost direct revenue opportunities. 

Premier’s technology is already integrated with Journey’s onejourney booking platform as the pair have worked together for some time.

The spa and wellness technology specialist will continue to operate as a separate division.

Oliver Cahill, Premier’s newly appointed managing director says: “Spa visitors increasingly seek out personalized experiences and want more control of when they visit and what treatments they have. Our previous partnership with onejourney helped us put that control in the hands of the end consumer, delivering increased bookings and revenue for our spa clients. Now, as part of the Journey Hospitality family, we’ll be even better equipped to help spas understand and grow their business by delivering world-leading digital experiences that enhance their customer’s journey.”

Simon Bullingham, founder and CEO of Journey Hospitality, says: “The acquisition of Premier solidifies Journey’s growing reputation as the leading hotel e-commerce software partner and will enable us to help hoteliers think more holistically about their business, commercializing spa offerings as they do rooms and restaurants.” 

Journey announced funding of £5 million in November 2022 and said it planned to use the investment for product development, further expansion and recruitment.