Beyonk adds $5.8M to fuel growth of experiences tech

Experiences technology startup Beyonk has landed a $5.8 million funding round. 

The investment in the London-based business comes from Fuel Ventures and will go towards growth in international markets and product innovation.

Beyonk, which was founded in 2019, provides ticketing and management technology for tours and activities providers and has raised $9.7 million to date.

“This funding is a testament to the exceptional people we have at Beyonk and the combined vision we have for the future of the market,” said Oscar White, CEO at Beyonk.

“We will continue focusing on organic international growth, but we do have the option of using debt facilities for acquisitions too.”

Fuel Ventures managing partner, Mark Pearson added: “Beyonk is a top performing company, with solid metrics and a huge future ahead of them. We’re very excited to be part of the journey as we look to build next-gen tools for the Experiences Sector.”

Beyonk also plans to open offices in the United States, Australia and Europe. 

Last year the company acquired BookingHound, with White saying at the time that the deal would “consolidate more than 6,000 bookable experiences and more than one million event listings across the U.K. and allow Beyonk to offer BookingHound’s software to customers.”

The experiences sector has lagged behind other parts of the travel industry in online penetration, and according to Phocuswright, increasing online bookings is the top technology priority for seven in 10 experience operators. Earlier this month GetYourGuide raised $194 million, which it says will be used in part to help operators with digital strategies, such as using generative AI for content management and to drive more online bookings.