Yanolja Cloud acquires B2B travel tech firm Go Global Travel

Yanolja Cloud,
a subsidiary of Yanolja and a global provider of artificial intelligence-based Software as a Service solutions for the hospitality
and leisure sectors, has acquired Israel-based Go Global Travel. Terms of
the acquisition have not been disclosed.

Founded in
2000, Go Global Travel is a B2B technology company that provides distribution of travel
products including hotel and resort rooms, airline tickets and car rentals. The
company works with more than 50,000 direct contracts and more than 10,000 sales
channels, primarily in North America and Europe.

“Yanolja Cloud is made up of
member companies from around the world, all with a different history and
expertise,” said Kim Jong-yoon, co-CEO of Yanolja Cloud.

“We welcome Go Global Travel as our latest member company, which will help us
further fulfill our vision of leading the digital transformation of hospitality
and leisure properties everywhere. I look forward to seeing the future
innovation that will be born from this acquisition.”

Yanolja Cloud said the acquisition will help it develop new technologies
that drive personalization and automation, using data from its member companies.
Yanolja Cloud’s recent acquisitions include Innsoft in
April and Dable in December 2021 and
investments in InnKey
and HotelOnline.

The combined inventory from
Yanolja Cloud and Go Global Travel will be made available through Yanolja’s B2C platform businesses,
Yanolja and Interpark. In addition, Yanolja Cloud’s Asian inventory will be
distributed through Go Global Travel’s channels. 

And Yanolja Cloud said it
will also use Go Global Travel’s 20 offices around the world as bases for its global
expansion.

“I am so proud of what Go
Global Travel and its employees around the world have achieved since its
founding over 20 years ago,” said chairman Ophir Ben-Ezra.

“I look forward to continuing
to provide the same high level of products and service to our client partners
while being able to offer new inventory as well as innovative solutions from
across Yanolja Cloud, including booking engines, property and revenue management
software and more.”

South Korea-based
Yanolja created Yanolja Cloud as a subsidiary in 2019. In July 2021 SoftBank Vision Fund 2 invested $1.7
billion in Yanolja to help it scale.